A healthcare professional on a mission to fix healthcare comms.

Intro

Half of all medicines are prescribed, dispensed, or sold inappropriately. Half of patients do not take their medicine as prescribed. Only 9% of TikTok health influencers are qualified to advise on the health issues they advise on. The world is fatter than ever. 40% of people believe that unproven therapies, used alone, can cure cancer.

Mission

All healthcare communications agencies should:

  1. Independently and objectively assess the net-positive impact of campaign work on healthcare outcomes.

  2. Positively influence healthcare communications from the inside, if not possible, decline the work.

01

Broken health comms.

02

Blah patient-centricity.

03

04

05

My credentials

I had a great job at one of the worlds largest media groups and walked away because they were part of the problem and not the solution. Now, I lead an award winning healthcare communications agency who are on a mission to disrupt healthcare communications to help people live their healthiest possible lives.

Previously

I was an IBHRE certified cardiac physiologist who headed up pacemaker and ICD departments in the NHS. Once labelled a 'Generation Now' healthcare millennial and awarded the NHS Improved Excellence award for my patient educational work. I am okay at football and well below average at windsurfing.